For those that have moved into utilizing videos as an additional communication platform, you quickly realize that just owning readily available software does not automatically enable you to produce compelling videos.

One of the biggest hurdles at the beginning is to establish a workflow. In other words, how do you go about conceptualizing the a 60 second piece?

 

Over the next couple of days I will breakdown my workflow into steps. Once that is established, your creativity will be unfettered and free to get things into into your video timeline.

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When you have defined your audience - which will guide what you are attempting to communicate - then write a script. Put all the words onto paper. Rewrite if necessary. Most often I will write longhand, but if I am traveling, then I use the iPad.

Although many of my friends start with footage and then drop in the audio, I start with audio. This will generally take me a number of attempts - even a couple hours to find appropriate royalty-free music. I do not have the time presently to write and produce my own tracks, so I use the work of talented artists.

With the script, including transitions, I produce text holders that will serve as markers to get the general feel of the piece. This will indicate whether it might work, or whether adjustments need to be made. I do not proceed until that rough piece has been completed.

 

 

Tomorrow ... the storyboard, shooting and second draft.