Extreme Day

On Saturday, July 16, 2011 a dedicated band of workers experimented with a new youth outreach in Europe.

Aided by the team of Global Surge, Greg Lyons and his International Camp Training (ICT) team coached our church here in Aschaffenburg, Germany. We hosted over 210 at this initial outreach event, 80 of which were non-church guests.

28 spiritual decisions were made as a result of the meeting, 18 of which were to follow Jesus Christ as their personal savior. Five asked to be discipled and an additional five will gather further information as they contemplate a decision.

That is a 35% decision ratio for attendees not attached to the church. That is absolutely huge. Here are some of the photos from the event, just to wet your appetite.

In the coming days I will report on the process that led up to the event.

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LinkedIn secret

Another IT IPO has gone through the roof. Although the stock price has backed off of its first day price spike, LinkedIn has to be lauging all the way to the bank. Call it a bubble, call it genius; either way someone made a boatload of cash.

In an interesting Harvard Business Review blog article, three observations were made concerning why LinkedIn was so liked by Wall Street. It is the third that interests me today.

Smart Move #3. It stuck with its target market. Fast-growing companies often succumb to the temptation to expand into too many markets, rather than miss an opportunity. There were probably many helpful critics who told LinkedIn executives that they should add in a consumer play — after all, Facebook was growing like a weed. LinkedIn didn't do it. Sticking to the business plan of targeting the business market was the smart move.

Full article

When will church leaders drill down on this principle? Find your target audience and do it well. Every church will have a personality, an identity that is evident. Attempting to go with some form of hybrid form of church demographic does not enhance the product delivered, it weakens the product. Ultimately, no one ends up being inspired. Make the smart move.

Learning your culture - Part 4

Further information for understanding your target culture is available via your friends at Google. Businesses are operating globally and using their resources can be invaluable.

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For those working in a German culture, information has been developed for business people entering a German marketplace. Read some of the following:

Be prepared to make an appointment for most things. Germans don't usually feel comfortable discussing especially serious things "on the go", so don't expect to be able to just drop into the office unannounced for any detailed discussions. Make your appointments well in advance. [Making appointments for a more detailed telephone conversation is also not unusual]. Give at least one or two weeks notice for an appointment made by telephone; allow at least a month for an appointment made by mail. If you don't have much preparation time, it's sometimes possible to arrange for a brief, introductory meeting within a few days' notice.

Here is the website

Or you might want to download the Acrobat reader file.

By doing your homework you will have a headstart on becoming fully immersed into local thought.

Keith Gandy - GermanyKeith Gandy - Germany

Keith, originally from the desert of Phoenix, Arizona, has been planting a church in Aschaffenburg, Germany for over thirty years. Daughter churches have also been started and missionaries have been sent out of the congregation. Annually, he participates in encouraging other European church-planters and frequently travels to visit them in their respective field of service.

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